horsehlp Privacy Policy
Latest Revision: October 30, 2024
Our Privacy Policy aims to give you clarity on how horsehlp Association, Inc. (“we,” “us,” “our,” or “horsehlp”) handles your data, including:
- The types of data we gather and the reasons behind collecting it;
- How we utilize your information;
- Your rights to access, modify, or erase your data.
We encourage you to thoroughly review this Privacy Policy, and feel free to reach out to us at any time if you have questions.
Broadly speaking, this Privacy Policy covers any data you share with us, including but not limited to when you:
- Visit any of our physical locations;
- Browse or sign up for our horsehlp-branded websites or applications (including horsehlp.com, with the exception of the horsehlp Select online wagering platform, collectively referred to as the “Website”);
- Participate in an auction for a horse or an item;
- Make a purchase from us;
- Register for or attend one of our live events;
- Request a catalog, or subscribe to our printed or digital publications and newsletters;
- Post content on horsehlp’s official social media pages or other public platforms;
- Use any service we provide via the Website, which includes but is not limited to our sales platforms, mobile, tablet, and smart device applications, as well as any application programming interfaces (APIs) and related services (collectively, the “Service”).
Please note that the horsehlp Select wagering platform is operated by an independent third-party provider. Any data collected by that platform falls under the vendor’s own privacy policy. However, if the vendor shares any of your data with horsehlp, it will be managed according to this Privacy Policy.
1. OUR ROLE
At horsehlp, we handle data within the Service both as a data processor and a data controller. Throughout this Privacy Policy, the term “affiliates” refers to our employees, directors, officers, contractors, owners, parent companies, subsidiaries, and agents.
2. DATA WE COLLECT
To enhance your experience and improve our services, we gather information as outlined below.
2.1 Information You Provide: horsehlp may collect and retain any details you enter into the Service or share with us through other means, including in person at our locations. Some features of our Service, such as our sales platform, require a horsehlp Account. If you choose to register, we will request personal details, such as your full name, phone number, mailing address, and email. If you make a purchase or engage in a transaction with us, we may also collect relevant financial information necessary to complete or initiate the contractual process.
2.2 Data Collected from Your Interaction with Our Service:
- Log Data & Device Information: We automatically collect log and device details when you interact with our Service, even if you are not logged in. This includes browsing activity, IP address, timestamps, hardware/software specifications, device identifiers, crash logs, cookie data, and pages visited before or after engaging with our Service.
- Location Data: We may track your geographical location using IP-based methods, GPS, and other technologies, including signals from nearby devices, Wi-Fi networks, and cell towers.
- Device-Specific Information: If you use our Service on a mobile device or opt-in for SMS or push notifications, we may collect mobile-related data such as your approximate location, device type, mobile identifier, IP address, assigned device name, phone number, and country. Most mobile devices allow you to manage or disable location tracking in settings.
- Cookies & Similar Technologies: horsehlp and its affiliates use cookies, web beacons, pixel tags, and other tracking technologies to personalize your experience, analyze visitor patterns, and enhance marketing efforts. Some of these technologies may also be used for targeted advertising. You can adjust your browser settings to disable cookies, but this may limit certain features of our Service.
- Payment & Transaction Data: When processing payments, we collect transaction-related details such as the payment method used, transaction timestamps, payment amount, billing postcode, IBAN, and other relevant financial information required to facilitate the agreement between you and horsehlp.
- Aggregated Data: We also collect non-personally identifiable data, such as browsing trends, advertising analytics, and general Service usage statistics.
2.3 Information Acquired from Third Parties: We may obtain various forms of information, including personal data, when you engage with our Service through external platforms such as social media networks. By linking your third-party account to our Service, you enable us to retrieve details from your profile, subject to the privacy preferences set on that platform. You can review and modify these privacy settings directly on the respective third-party service.
When you use our Service via an external platform, you consent to horsehlp collecting, storing, and processing any data shared through the platform’s interface. This occurs when you authorize or approve access to one of our applications within that service.
Third-party entities may use cookies, web beacons, and other tracking technologies to gather insights about your activity on our Service. The data they collect could be associated with your personal details or be used to track online behavior over time across multiple websites and digital services. This information may be leveraged for interest-based (behavioral) advertising or customized content delivery.
If you have any inquiries regarding an advertisement or personalized content appearing on our Service, we recommend reaching out directly to the respective provider for further details.
2.4 Additional Data Sources: As allowed by law, we may receive supplementary information about you from external partners, such as demographic insights or fraud prevention alerts, and integrate it with our existing records. For instance, identity verification services may provide fraud alerts to help us enhance security and risk assessment measures.
Furthermore, we may receive insights regarding your interactions both within and beyond our Service through collaborative efforts with business partners, including advertising networks. These insights help us refine our offerings and ensure a more secure and personalized experience.
To learn how to access, manage, or remove data linked to your horsehlp Account, refer to the “Your Rights” section of this Privacy Policy.
3. HOW WE UTILIZE COLLECTED INFORMATION
We gather, store, and process your information, including personal data, to deliver, refine, and expand our Service, facilitate contractual engagements, establish a secure and trusted environment, and meet our legal obligations. More details on our data usage are provided below.
3.1 Enhancing, Developing, and Providing Our Service:
- Grant you seamless access to the Service and your horsehlp Account.
- Tailor and enhance your experience as a visitor or customer.
- Deliver the information or services you have requested.
- Offer dedicated customer support and assistance.
- Manage and maintain your registrations and horsehlp Account.
- Send you service updates, support messages, security alerts, and account-related notifications.
- Utilize the information you provide for its intended purpose.
- Fulfill contractual obligations, enforce agreements, and handle billing or collections.
- Inform you of updates, modifications, or new offerings related to our Services.
- Facilitate and manage transactions in compliance with applicable sales terms and record-keeping requirements.
- Analyze usage patterns and measure engagement with our Service.
- Diagnose technical issues and optimize server performance.
- Use your information in any other manner as described at the point of data collection.
- Process your data for any additional purpose with your explicit consent.
We process this information based on our legitimate interest in enhancing our Service and improving your overall experience. Additionally, when necessary, we handle data to ensure the proper execution of any agreements we have with you.
3.2 Establishing a Secure and Trustworthy Environment:
- Identify and mitigate fraud, spam, abuse, security threats, and other harmful activities.
- Conduct security audits and risk evaluations.
- Verify and authenticate the information and identities you provide.
- Adhere to legal and regulatory obligations.
- Resolve disputes with customers and enforce agreements with third parties.
- Uphold our Terms of Service and other policies.
This data processing is necessary to safeguard our Service, ensure contractual compliance, and adhere to legal requirements.
3.3 Enhance, Customize, Measure, and Optimize Advertising and Marketing:
- Send email or SMS notifications regarding new features and horsehlp updates, only if you have opted in to receive such communications. Our Website offers a section where you can enter details like your name, phone number, company, and email to opt in for future updates. You may unsubscribe at any time.
- Personalize, measure, and optimize our advertising strategies.
- Manage referral programs, rewards, surveys, contests, and other promotional initiatives, whether conducted by horsehlp or in collaboration with third-party partners.
- Share aggregated data with advertisers to provide insights about our audience while maintaining privacy and confidentiality.
We handle your personal data for the purposes outlined in this section based on our legitimate interest in conducting marketing efforts. This allows us to present you with products and services that may align with your preferences and interests.
You can review, update, or remove your information at any time by selecting the “modify profile” option on our Website or by using the update link included at the bottom of emails sent via our system. Additionally, you can reach us at [email protected]. If you wish to opt out of receiving email communications from us, simply click the unsubscribe link included in any of our messages. This will allow you to manage your email preferences or completely unsubscribe. Alternatively, you may contact us directly at [email protected].
4. HOW WE SHARE THE INFORMATION WE COLLECT
4.1 With Your Consent: When you provide consent, we may share your information, including personal details, as described at the time of consent. This could occur when you authorize a third-party app or website to access your horsehlp Account, or when you take part in promotional campaigns run by horsehlp or our partners.
4.2 Service Providers and Agents: We collaborate with businesses and individuals who assist us by performing various services on our behalf. These services may include managing auctions (virtual, digital, online, or integrated auctions), website analytics, data processing, marketing support, payment processing, website maintenance, and customer service. These third parties may access necessary personal data to fulfill their duties.
4.3 Sharing Aggregate Data: We may disclose aggregated, non-personally identifiable information, such as website traffic statistics, to advertisers, sponsors, and other organizations. In such cases, no personally identifiable data is shared.
4.4 Contractual Obligations: In instances where sharing personal information is required to establish or fulfill a contract, including sales transactions, we may disclose the necessary details. This ensures that we can properly execute contractual agreements and protect our legal rights.
4.5 Publicly Shared Information: Our Service, including mobile applications and social media pages, may offer interactive features such as comment sections, forums, chat rooms, video sharing, and message boards. Any content you voluntarily share in these areas may be visible to other users.
While you are not obligated to provide personal information in these public spaces, any data you choose to share becomes publicly accessible. This means you may receive unsolicited messages from third parties. Additionally, when you post a comment via a mobile application, your registered username and current location may be displayed publicly within the Service.
We cannot guarantee the security of any information you voluntarily make public, nor can we control how others use or retain that information. Once posted, the data may remain accessible indefinitely. We also cannot ensure that third parties will respect your privacy when accessing this public information. Please exercise caution before sharing personal details in public areas of the Service.
4.6 Affiliates: We may share your information, including personally identifiable data, with our affiliated entities that are connected to us through common ownership or corporate control.
4.7 Business Transfers: In the event of a sale, merger, or transfer of our assets to another entity, your personal information may be included as part of the transferred assets. If a transaction occurs where customer data is among the assets being evaluated for transfer, potential buyers may be granted access to limited personal information during the negotiation phase.
However, we do not sell personally identifiable information as a standalone asset—any transfer of such data would only occur in conjunction with a broader sale of our assets. Should such a transfer take place, we will provide notice on our Service.
4.8 Compliance with Legal Requirements and Policies: We, or authorized third parties, may disclose your personal information as required by law or in response to legal processes. This may include instances where we need to cooperate with law enforcement, investigate suspected fraud, harassment, or violations of applicable laws or policies, protect our legal rights, or ensure the safety and security of our users and customers.
4.9 Referral and Forward-to-a-Friend Feature: If you believe that someone you know (such as a friend or family member) might be interested in horsehlp, you may use our referral tool to share information with them.
Should you choose to invite someone using our referral feature, we will request their email address to send a one-time invitation to visit our Website. This email will be sent automatically, and we will retain your friend's email address solely for the purpose of tracking the effectiveness of our referral program.
4.10 Categories of Collected Personal Information, Sources, and Sharing Practices: The following section details the types of personal information we collect, where we obtain this data, and how it may be used or shared, including disclosures made within the past twelve (12) months.
| Category of Personal Information Collected | Purpose for Collection | Third Parties Shared |
| Identifiers: such as your name, and contact information such as mailing address, email address, telephone number, driver’s license or other government-issued identification information, username, alias. |
•
To
communicate
with
you
when
you
contact
us,
when
you
request
customer
service
or
support,
or
to
complete
your
registration
on
our
Service. • To fulfill the terms of any applicable Conditions of Sale, other agreement between us, or purchase a product or service. • To administer your account. • To provide you with offers that may be of interest to you, to send you information, newsletters, promotional materials and other offerings from us or on behalf of our partners and affiliates. |
•
Our
third
party
vendors
and
service
providers
who
provide
targeted
advertising,
fulfillment
of
orders
and
communications
with
you. • Our business partners and affiliates. |
| Customer Records: payment transaction information, including purchase and payment details, such as payment instrument used, card and issuer type and related information, debit or credit card details, bank account details, and billing address, and other transaction related details, photos and videos submitted by you or taken at one of our events, travel and accommodation details, other horsehlp account information. |
•
To
fulfill
the
terms
of
any
applicable
Conditions
of
Sale,
other
agreement
between
us,
or
purchase
a
product
or
service. • To validate, confirm, verify, deliver, and track your order, returns, and refunds and maintain a record of the purchases you make. • To provide you offers that may be of interest to you. • To prevent, detect, investigate, and respond to potential fraud or unauthorized access to and/or use of the Service. |
• Our agents and service providers who process and fulfill orders and provide communication and other services on our behalf |
| Protected Classification Characteristics: age |
•
To
administer
your
account. • To prevent, detect, investigate, and respond to potential fraud or unauthorized access to and/or use of the Service. |
• Our third party vendors and service providers who provide communication services. |
| Commercial Information: details of your contact with us, and order history and details. |
•
To
administer
your
account. • To provide you with customized content, targeted offers from us or others, promotions, and advertising on the Service. • For analytical and demographic purposes, and to provide offers that may be of interest to you. |
• Our agents and service providers who process and fulfill orders and provide communication and other services on our behalf. |
| Inferences and Preference Information: such as your marketing preferences, account settings (including any default preferences), any preferences you have indicated (including language, marketing, and cookie preferences), interests, purchasing patterns and trends, and engagement with marketing or promotional communications, our websites, apps, and social media pages, the types of services and/or offers that may interest you, the areas of our Service that you have visited, and/or the ways that you interact with our Service, dietary restrictions, details specific to your attendance at a particular event or conference. |
•
To
enhance
your
experience,
including
as
a
way
to
recognize
you
and
welcome
you
to
the
Service. • To provide you with customized content, targeted offers from us or others, promotions, and advertising on the Service. • For analytical and demographic purposes, and to provide offers that may be of interest to you. |
•
Our
third
party
vendors
and
service
providers
that
perform
website
analytic
services
for
us
or
enable
the
customization
of
offers
to
you
to
improve
your
experiences
on
the
Service. • Our business partners and affiliates. |
| Internet and Network Activity Information: such as your IP address, internet provider, operating system and browser type, type of device, cookie settings, and other device details, history of pages viewed, advertising, and other analytic data. |
•
To
make
sure
our
Service
works
properly
with
your
device
and
make
sure
you
can
see
and
use
our
Service
on
the
device
you
are
using. • For analytical and demographic purposes, and to provide offers that may be of interest to you. • We may also use this information to protect the security and integrity of the Service and our business, such as by protecting against and preventing fraud and unauthorized transactions. |
•
Our
service
providers
who
help
us
with
fraud
protection. • Third party vendors and service providers that perform website development, hosting and analytic services. |
| Geolocation Information: such as your IP address, GPS coordinates, nearby devices, Wi-Fi access points, and cell towers. |
•
For
analytical
and
demographic
purposes,
and
to
provide
offers
that
may
be
of
interest
to
you. • We may also use this information to protect the security and integrity of the Service and our business, such as by protecting against and preventing fraud and unauthorized transactions. |
•
Our
service
providers
who
help
us
with
fraud
protection. • Third party vendors and service providers that perform website development, hosting and analytic services. |
| Professional or Employment-Related Information: employment history, salary expectations, role, title, office location, employment history, organizational identifier, and other information relevant to your relationship with one of our vendors, suppliers, customers, partners, or other third party organization with whom we work. |
•
To
fulfill
the
terms
of
any
applicable
Conditions
of
Sale,
other
agreement
between
us,
or
purchase
a
product
or
service. • To make sure we understand and can meet our legal obligations to you and/or others. • To comply with applicable law. |
•
Third
party
vendors
and
service
providers
that
perform
employment
and
staffing-related
services • Law enforcement and other governmental authorities in accordance with applicable law. |
| Legal Information: fraud warnings, payment card refusals, suspected crimes, complaints, claims, and accidents. |
•
To
protect
you,
other
customers,
and
our
business
against
criminal
activities
and
risks. • To make sure we understand and can meet our legal obligations to you and/or others. • To comply with applicable law. |
•
Our
service
providers
who
help
us
with
fraud
protection
and
credit
risk
reduction. • Law enforcement and other governmental authorities in accordance with applicable law. |
| Sensitive Personal Information: username and password access to account; information associated with children through the horsehlp Kids Club. |
•
To
administer
your
account. • To prevent, detect, investigate, and respond to potential fraud or unauthorized access to and/or use of the Service. |
• Third party vendors and service providers that administer accounts |
This data may be gathered from three primary sources: (1) directly from you, (2) automatically through your interactions with the Service, and (3) via third parties such as vendors and service providers.
5. YOUR RIGHTS AND CHOICES
Various consumer privacy laws grant residents of different states or jurisdictions specific rights regarding their personal information. Generally, these laws define "personal information" as data that can directly or indirectly identify, relate to, or be associated with an individual or household—excluding publicly available, deidentified, or aggregated data. If applicable, you may be entitled to the rights outlined in this section.
5.1 Right to Access and Data Portability: You have the right to request details regarding our collection and usage of your personal data over the past twelve (12) months (the "right to know").
5.2 Right to Deletion: You may request the deletion of your personal information that we have collected and retained, subject to certain legal exceptions (the "right to delete"). Once we verify your request and confirm your identity, we will assess whether an applicable exception allows us to retain the information. Any data not covered by an exception will be deleted or anonymized, and we will instruct our service providers to do the same.
5.3 Right to Correction: You have the right to request corrections to any inaccurate personal data we hold about you. We will make reasonable efforts to update inaccurate information, considering the type of data and the purpose for which it is processed.
5.4 How to Exercise Your Rights: You can submit a request to exercise your rights by:
Calling
our
Toll-Free
number:
800-456-3412
Emailing
us
at:
[email protected]
Sending
a
written
request
to:
horsehlp
Association,
Inc.
4201
Versailles
Road
Lexington,
KY
40510
Requests to access, delete, or modify personal data may only be made by you or an authorized representative acting on your behalf. Parents or guardians may also submit requests regarding their child’s personal information. Each request must include sufficient details to allow us to verify the identity of the requestor and process the request accordingly. We cannot fulfill a request unless we can confirm your identity or legal authority.
You do not need to create an account to exercise these rights. However, requests made through a password-protected account will be treated as sufficiently verified if they pertain to information associated with that account. We will only use the data provided in the request to confirm and process your inquiry.
5.6 Opt-Out and Opt-In Rights for Data Sharing and Targeted Advertising: If applicable laws grant you the right, you may opt out of any sale, sharing, or targeted advertising involving your personal information. To exercise this right, you (or your authorized representative) may submit a request by emailing us at [email protected].
Once you opt out, we will not ask you to reauthorize the sale of your data for at least twelve (12) months. However, you may opt back in at any time by contacting us at [email protected]. You do not need to create an account to submit an opt-out request. Any personal information provided in connection with your opt-out request will only be used to process and comply with your request.
5.7 Sensitive Personal Information: Some of the data we collect to deliver our products and services may be classified as "sensitive personal information." This includes your account credentials, such as your username and password. Additionally, we may collect information related to children through the horsehlp Kids Club.
We do not use or disclose sensitive personal information to infer characteristics about you, nor do we process it for any purpose beyond what is necessary to provide our products or services.
5.8 Non-Discrimination Policy: Exercising your privacy rights will not result in any discriminatory treatment. However, as permitted by law, we may offer specific financial incentives that could result in variations in pricing, service levels, or benefits. Any such program will be reasonably tied to the value of your personal information and will be accompanied by clear terms outlining its key aspects.
Participation in these programs is voluntary and requires your prior consent, which you may withdraw at any time.
5.9 Managing Your Information: You can access and update certain information in your horsehlp Account settings. We strive to provide you with control over your personal data and have implemented tools to help you manage your preferences:
- Tracking Technologies: If you prefer that we do not collect your data through automated tracking methods (such as cookies, pixels, or similar technologies), you may modify your browser settings to block or delete these tracking tools. For details, refer to your browser’s settings and privacy options.
- Promotional Communications: If you do not wish to receive promotional emails or marketing materials from horsehlp, you can opt out by emailing your request to [email protected]. You may also opt out by clicking the unsubscribe link provided in our promotional emails.
5.10 Data Retention and Deletion: We retain personal information only as long as necessary to fulfill our contractual obligations and comply with legal requirements. The duration of data retention is determined based on factors such as:
- The length of time we maintain an active relationship with you and provide services (e.g., as long as you have an account) and any necessary retention period afterward to address potential issues.
- Legal requirements mandating record-keeping for a specified duration before data can be deleted.
- Situations where retaining data is advisable due to legal considerations, such as statutes of limitations, regulatory investigations, or pending litigation.
If you wish to discontinue our use of your data and request account deletion, you can submit a request following the instructions in the Contact Us section. Please be aware that if you request data erasure:
- We may retain certain personal information when necessary for our legitimate business purposes, such as fulfilling contractual obligations, fraud prevention, and ensuring security.
- Some of your data may be preserved to comply with legal requirements, including tax regulations, financial audits, and legal reporting obligations.
- To maintain the integrity of our Service and safeguard against accidental or malicious data loss, copies of your personal information may remain in our backup systems for a limited period before being permanently deleted.
5.10 Revoking Consent and Limiting Processing: If you previously consented to horsehlp processing your personal data, you may withdraw that consent at any time by contacting us and specifying which permissions you wish to revoke. Please note that withdrawing consent does not affect the legality of data processing carried out before your request.
5.11 Right to Object to Processing: Under applicable law, you may have the right to request that horsehlp cease processing your personal information for specific purposes, including profiling. If you object, we will discontinue processing your data unless we can demonstrate compelling legal grounds for doing so or if the processing is necessary for legal claims.
If your personal data is being processed for direct marketing, you may request that horsehlp stop such processing at any time by reaching out to us.
5.12 Filing Complaints: You may have the right to submit complaints regarding how horsehlp handles your data to the relevant data protection authorities.
6. CALIFORNIA "SHINE THE LIGHT" LAW: Under California Civil Code Section § 1798.83, residents of California may request details about horsehlp’s disclosure of personal information to third parties for their direct marketing purposes. To submit a request, contact us at:
Email:
[email protected]
Mail:
horsehlp
Association,
Inc.
4201
Versailles
Road
Lexington,
KY
40510
7. ADDITIONAL TERMS AND CONDITIONS
7.1 Security Measures: We continuously improve and update our security practices, including administrative, technical, and physical safeguards, to protect your personal information from unauthorized access, loss, destruction, or modification. Our security measures include firewalls, encryption, and access controls to safeguard the accuracy and integrity of your data.
If you believe your horsehlp Account credentials have been lost, stolen, or compromised, or if you suspect unauthorized activity on your account, please contact us immediately following the instructions in the Contact Us section.
7.2 External Links: While using our Service, you may encounter links to third-party websites that are beyond our control. These websites, including those operated by advertisers, sponsors, or business partners, may collect personal information independently and have their own privacy policies.
We encourage you to review the privacy policies of any external websites you visit before providing personal information. horsehlp is not responsible for the practices or content of third-party websites and assumes no liability for any consequences arising from your use of them.
7.3 Publicly Shared Information: Our Service, including mobile apps and social media pages (such as Facebook), may offer interactive features allowing users to share content visible to others, including comment sections, chat rooms, forums, and message boards.
While you are not required to disclose personal information when using these features, any data you voluntarily share becomes publicly accessible. This means other users may view, collect, or respond to your posts, and you may receive unsolicited messages.
Additionally, when commenting within a mobile application, your registered username and current location may be displayed publicly. We cannot guarantee the security of any information you choose to disclose in these spaces, nor can we control how others may use it. Once posted, the data may remain available indefinitely. We urge you to exercise caution when sharing personal information in public forums.
7.4 Children’s Privacy Policy: Our Service is generally not intended for individuals under 18 years of age. However, we may collect limited information from children under 18 as part of the horsehlp Kids Club, which is an offline experiential program.
7.5 Updates to This Privacy Policy: horsehlp reserves the right to modify or update this Privacy Policy at any time. If changes are made, we will post the revised version on our Service and update the "Last Updated" date at the top of the page.
If the modifications are significant, we may notify you via email prior to the changes taking effect. If you do not agree with the revised policy, you may discontinue using the Service, deactivate your horsehlp Account, or exercise your rights regarding your personal information. Continued use of the Service after updates take effect constitutes acceptance of the revised Privacy Policy.
7.6 Anti-Spam Commitment: We respect your inbox and strive to minimize unwanted emails. As a partner of ExactTarget, horsehlp complies with their anti-spam policies to ensure responsible email practices.
7.7 Contact Information: If you have any questions regarding this Privacy Policy, please reach out to us at:
horsehlp
Association,
Inc.
4201
Versailles
Road
Lexington,
KY
40510
USA
Email:
[email protected]
Phone:
(800)
456-3412
7.8 Terms of Use: By using our Service, you acknowledge that this Privacy Policy is subject to and governed by our Terms of Service. This includes, but is not limited to, our rules of conduct, disclaimers of warranties, limitations of liability, indemnification clauses, and dispute resolution procedures.
Copyright © 2025 horsehlp Association, Inc. All rights reserved.